I was asked to create a campaign that introduced the Valley Christian Brand to the community and motivated participation in an Easter experience. The leadership wanted the campaign materials to integrate a non-traditional reflection of Easter with the feeling of family and life. The overall objective? Integrate promotions for three unique events into one central theme, Living in the Extreme, for a mass-distribution campaign.

Concept Development and Strategic Branding including:

• Postcard distributed to 25k households
• Bulletin for Easter event
• CD Artwork
• Newspaper advertisements in b/w
• Posters (not pictured)
• Programs for Palm Sunday and Good Friday events (not pictured)
• Site Signage/Banner (not pictured)
• eNews sent to 5k member distribution list (not pictured)