Valley Christian Schools is a college-preparatory, private preschool through senior high located in the San Francisco Bay Area. Equipped with a logo and website shell, I was tasked to expand the schools’ brand through all print and web collateral. The overall objective? Integrate and express the schools’ existing brand with their mission to educate students through five distinctives– Academic Excellence, Spiritual Development, Athletic Distinction, Creative Expression, Servant Leadership.

Strategic Branding and Concept Development includes:

• Writing content
• Indoor Signage
• Folders
• Applications
• Postcards
• Brochures
• Newspaper and Magazine Ads

Working on a limited budget, I was asked to create a brand identity for Valley Christian Center’s annual community outreach campaign, Pay It Forward, and integrate the concept through all marketing collateral. The overall objective? Generate excitement for ongoing local outreach programs and attract participation in culminating fundraising banquet.

Strategic Branding and Concept Development including:

• Logo
• Postcard
• Posters
• Event Program
• Missions Guide
• Stage Banners

Identity Theft was a marketing campaign focused on inspiring people to discover their true identity, resulting in a fulfilled and joyful life. The overall objective? Create a fully integrated marketing campaign–including postcards, brochures, CD’s, CD cases, PowerPoint–that visually supported the Identity Theft series.

Strategic Branding and Concept Development includes:

• Brochure
• Postcard
• Powerpoint
• CD Case
• CD Art

Give Peace a Chance was a promotional series for multiple events occurring over Easter week. The leadership for this campaign wanted to integrate a feeling of spring and Easter with a more psychedelic look and feel in their marketing. The overall objective? Design a logo, postcard, posters and other marketing collateral that reflected the Valley Christian brand in a funky, joyful manner.

Strategic Branding and Concept Development including:

• Logo
• Postcard
• Poster
• Bulletin

Celebrate America is an annual dessert theater and musical production in honor of our country’s history and freedom. The overall objective? Design a marketing piece that attracted community members to attend a patriotic musical.

Concept Development includes:

• Postcard
• Poster
• Program

Valley Christian Center is a 3000-member, 14 department, $14 million annual budget non-profit located in the San Francisco Bay Area. With such a large and diverse organizational structure, Valley Christian was looking to unify and represent all aspects of the organization in one promotional piece for constituents and visitors to easily understand the scope of programs available. The overall objective? Write and design a four-color, multi-page catalog that visually represented the mission and purpose of the organization.

Strategic Branding and Concept Development including:

• 16-page catalog
• Copy writing and design

Serving God’s Habitats was an exciting new summer day camp for the community and needed marketing materials to promote the program. The overall objective? Create a fun, colorful campaign that integrated the camp’s colors of green and blue and theme of world habitats in a kid-friendly manner.

Strategic Branding and Concept Development including:

• Logo
• Brochure
• Advertisement
• Calendars (not pictured)
• Administrative Materials (not pictured)

The administration at Valley Christian Elementary School wanted to create a promotional that emphasized their theme for the school year. The overall objective? Design a cute, fun, “kid-ified” banner that emphasized the Biblical theme of faith in God’s promises.

I founded Streams of Life International (SOLI) to bring health relief to rural, western Ethiopia. SOLI brings volunteer teams into Ethiopia to run medical clinics, distribute mosquito nets, dig water wells, and refurbish hospitals. Marketing material was needed that inspired people to get involved in SOLI’s efforts, whether by going on a trip or donating funds. The overall objective? Design logos, websites (development provided by Artistry Marketing), brochures, and collateral for fundraising events on a very limited budget. (Photography provided by Danielle Noah at www.daniellenoah.com)

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Strategic Branding and Concept Development including:

• Website Graphics
• Brochures
• Posters (not pictured)
• Trp Application
• Logo, Tickets, and Invitations for A Call to Hope Banquet
• Logo and Sales Card for NETworks Malaria Campaign
• Logo and Sales Card for Dig It! Water Well Campaign

Valley Christian Center launches a new marketing campaign every 8-12 weeks for their weekend worship services. These designs were for the Post-It Notes marketing campaign, a series focused on the short books of the Bible. The overall objective? Create a fully integrated marketing campaign that visually supported the Post-It Notes series.

Strategic Branding and Concept Development including:

• Logo
• Postcard
• Brochure
• CD
• CD Case
• Powerpoint (not pictured)